Tag Archives | bikes

ProtoHype, World Cup Style

“There he goes. One of God’s own prototypes. Some kind of high powered mutant never even considered for mass production. Too weird to live, and too rare to die.” So the good doctor said. But what the hell does Fear and Loathing In Las Vegas have to do with bicycles. Nothing, really, but that sure [...]

It’s Tuesday, But We Still Love Mark Weir

Much as he may have departed for Cannondale hued pastures, we still have a lot of love for Mark Weir, and his own special kind of fatherhood: “Okay, that’s bad, see ya…” That kid is gonna grow up to be either a very scary man or a florist. Either way, that is truly a beautiful [...]

Big. Wheels. Roll.

Ride The Divide Movie Trailer from Ride The Divide on Vimeo. Right about now, there are two large groups of racers converging upon each other along the continental divide. A large group is racing from Banff, Alberta, southward to Antelope Wells, New Mexico, while a second group who started at the same time are racing [...]

A Week In Yorkshire

It is not the sign of a healthy mind that whenever I end up in Yorkshire, after a rough trip across the states and then the Atlantic squeezed into a flying tin can with a couple hundred tightly packed strangers, that upon landing at Manchester airport I immediately think of David Firth’s Salad Fingers. This [...]

Jammed Throttle

Apologies for the relative silence around here. We were on a massive cat herding expedition, one that found us in the wilds of southwestern Utah, wrangling new bikes into the light of day before the intense scrutiny of the bike media. And the whole expedition chewed up time like a voracious beast. Initially, there had [...]

Leakage and Spillage

We took delivery of some pint glasses with our logos printed on them last week. It was cause for celebration, on many levels. For one, we haven’t had a pint glass with our logo on it for, well, ever. For two, what better excuse to drink beer than during a brief spell of unseasonably warm [...]


“JRA” is one of those bike shop/bike industry commonalities. Everyone has heard it, everyone has their story about it. “Dude, I was Just Riding Along and…” There is something glorious about it – in that everyone from the kid who sweeps the floor in the most out of the way shop, to the Captains Of [...]

Dance of the Seven Veils. Sort Of…

Nobody expects the Spanish Inquisition… Yes, carbon fiber. Yes, hardtail. Yes, 29″ wheels. Regular ol’ bottom bracket shell, regular weight ol’ tubes in regular ol’ tires, rise bars, nice parts, twenty pounds, nine ounces. No, not a joke. No, we’re not gonna say anything more right now. Available sometime after the cherry blossoms fall from the [...]